In 2002, a group of long-time family ranchers and rangeland conservationists in Northern California came together to produce a grass-fed beef that is healthy, humane for cattle and easy on the environment. They pooled their resources, wrote a business plan, and created Western Grasslands, Inc. As the company grew, the group made the decision to change its name in 2006 to Panorama Meats. In 2021, we became Panorama Organic to reflect our commitment to providing the highest quality organic and grass-fed meats to shoppers across the country. 

Today, Panorama Organic’s participating family ranchers span eight states and more than 700,000 acres of USDA Certified Organic grasslands in California,  Wyoming, Montana, Idaho, South Dakota, New Mexico, Nebraska and Colorado. They raise their cattle on lush green pastures that feature a cow’s favorite foods—natural grasses, legumes and range forage.

In addition to a steady diet of the foods they were designed by nature to eat, Panorama Organic’s cattle live the way cattle are meant to live. They are never implanted with hormones, fed animal byproducts or treated with antibiotics. They enjoy room to roam and graze on grass and forages at their leisure, not according to a schedule. Panorama Organic cattle are always treated with respect and handled humanely.

The correct diet, combined with low-stress, humane living conditions, enables Panorama Organic’s ranchers to raise the most flavorful and tender grass-fed beef in the country. Panorama Organic beef has a bigger, beefier flavor than conventionally raised, grain-fed beef. Our dedication to English genetics means our steaks are juicy, tasty, tender and evenly marbled, and our ground beef is naturally lean and flavorful.